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Cocos Boutique in Joplin
Cocos Boutique in Joplin

Ericka Hamilton and her sister Misha Wilson have an eye for fashion. As owners of Cocos—a women’s clothing boutique in Joplin—the two are always on the prowl for up-and-coming trends.

Blue Raven Emporium
Blue Raven Emporium

We do a little shopping at Blue Raven Emporium in Springfield and learn why this small boutique has become such a popular shopping destination.

Review: Hip Chick Boutique
Review: Hip Chick Boutique

Open since October 2012, Hip Chick Boutique offers trendy women’s clothing in sizes for everyone, from small to 3XL.

Wheeler’s Furniture
Wheeler’s Furniture

Wheeler’s Furniture in Springfield has a history of success, and with a devoted family behind the reins and dedicated employees, this family business extends well beyond the bloodlines.

Current Issue
Love Your Feet
Love Your Feet

The Clarisonic Pedicure at Grove Spa in Springfield transforms your tired, winter-battered feet into summertime beauties.

Let’s Get Social
Let’s Get Social

From clothing boutiques to hair salons, we round up our top 10 favorite locals shops that are rocking out social media.

Work it Out
Work it Out

Neons are back! We rounded up our favorite colorful workout gear from 417-land shops to help you add some spring to your step the next time you hit the gym.

On Trend
On Trend

Spring has sprung in 417-land, so it’s time to recharge your wardrobe with a few of the trending items we’ve spotted in local boutiques.

Kaye’s Closet: What to Wear to Work Events
Kaye’s Closet: What to Wear to Work Events

This month, Kaye Lee heads to the closet of 417 Magazine’s Assistant Editor, Ettie Berneking, to help sort through her packed closet and put together outfits that fit her busy work schedule and...

Kaye’s Closet: What she’s missing
Kaye’s Closet: What she’s missing

This month, Kaye Lee heads to the closet of 417 Magazine’s Assistant Art Director, Jamie Kalil, to help sort through her packed closet and put together outfits that fit her busy work schedule and...

Kaye’s Closet: Dressed for Success
Kaye’s Closet: Dressed for Success

This month, Kaye Lee heads to the closet of 417 Magazine’s Assistant Art Director, Jamie Kalil to help sort through Jamie’s packed closet and put together outfits that fit her busy work...

Kaye’s Closet: Weekend Chic
Kaye’s Closet: Weekend Chic

This month, Kaye Lee heads to the closet of 417 Magazine’s Assistant Art Director, Jamie Kalil to help sort through Jamie’s packed closet and put together outfits that fit her busy work...

Kaye's Fashion Forward
Kaye's Fashion Forward

It’s time to pack up those bulky sweaters and chunky scarves and breathe some new life into your wardrobe as we jump into spring.