Are you 417 material?
Our standards are high. We work with the best people to produce the best work. Our award-winning publications, events and digital platforms demand drive, creativity, skill, collaboration and a passion to improve lives in 417-land. Think you have what it takes to join the team? Bring it.
Job title: Digital Marketing Coordinator
Description: Responsible for creating and executing digital strategies and marketing tactics to attract, retain and engage current and new audiences in targeted segments within the 417 orbit. Target segments can include but are not limited to the 417 brand as a whole, 417 events, contests and promotions, 417 Tix and 417 subscribers. The Digital Marketing Coordinator is responsible for managing all client digital marketing campaigns from beginning to end and being the expert within the company.
Strategize, build, track and monitor the effectiveness of online initiatives; generate analytics reports and tweak social strategy and content based on results. Set and deliver on tangible KPI's from social (ie. audience growth, engagement)
Stay on top of key industry trends, competitive insights and emerging social media platforms; make sure 417 is at the forefront of best practices in social, on both existing and new platforms. Assess opportunities with emerging social platforms.
Develop best practices based on results, industry trends, and competitive audits, and socialize these findings with the marketing, digital and sales teams
Develop and execute print subscriber conversion campaign tactics and serve as the in-house expert on, and champion of, Subscription Genius
Concept and write messaging for all marketing projects as needed.
Attend and work all signature projects to maximize audience engagement and promote the 417 brand
Point of contact and champion for third party digital marketing partners
Builds strong value propositions and proof points aligned to internal client goals that set the solution apart.
Setup, upload and maintain campaigns
Understand usage, overlap, extension, amplification, local for programmatic, direct marketing and personalization.
Meet with clients to review results and make recommendations.
Education Requirements and Work Experience:
Skills and Strengths:
Demonstrated enthusiasm and immersion in the social space i.e. Website, Instagram, Facebook, Snap, Twitter
Proven track record of executing social media strategies to drive growth
Understanding of and experience with all audience development channels - SEO, social, newsletter, partnerships, programmatic buying, etc.
Familiarity with analytics platforms. Must be versatile and able to adapt to constantly changing marketplace and environment.
Strong analytical skills with great attention to detail
Ability to stay ahead of trends and adapt to new and changing social media platforms
Drive to seek patterns within analytics and strength in optimizing and pivoting based on that knowledge
Socially fluent voice
Organizational skills and is detailed oriented
Intrinsic motivation to work independently yet still be a team player
Management of a workload with multiple projects and competing deadlines
Unparalleled customer service
Creative thinking, ability to offer input in meetings and confidence to share ideas
Critical thinking, negotiation, decision making and problem solving skills
Ability to work quickly and pivot quickly in a rapidly changing environment
Excellent presentation skills
Oh—and last but not least, a passion for excellence
Benefits and #417culture:
Key culture competencies include being a self-motivated, resourceful problem-solver with a “we’re all in this together” attitude who is also willing to pitch in and answer the phone. Team member must be dependable and efficient in his or her work and must have an innovative mindset.
Did we mention we have fun and wellness committees?
We promote from within, so there are opportunities for growth and advancement
Evaluations and Outcomes:
The position will be evaluated after 90 days with quarterly reviews.
Future: Educate and train clients to build audience-first tactics and performance strategies across messaging, content, consumer experience and retention. Attend meetings with Account Executives to upsell solutions, review analytics and recommend future tactics.
Mainly sedentary in an office environment with the exception of event days
May be required to lift up to thirty (30) pounds
Flexible in working extended hours
We’re 417, a life-enrichment company in Springfield, Missouri, serving more than 125,000 monthly audience members across our titles of 417 Magazine, Biz 417, 417 Home and 417 Bride. We have robust digital properties to support each title, produce award-winning publications and have a custom publishing division, a ticketing platform and an event-planning division. While we're at it, we host parties and events for movers, shakers and everyone in between.
We’ve been doing this gig for 20 years, but there’s even more to come—we promise. Want to be part of it? Email cover letter and resume to VP of Operations Megan Johnson at WorkFor417@417mag.com.