20 Under 30 Class of 2010

417 Magazine proudly presents the next generation of 417-land leaders.

(page 13 of 21)

Nicole Lierheimer, 28

Senior PR manager, Noble

Being one of Noble’s top PR minds makes for a diverse and (frequently) on-the-road career. For instance, in February Lierheimer spent a week in Miami, planning a client’s sponsorship of the South Beach Wine & Food Festival. In May, for the fifth year in a row, Nicole will conceptualize, coordinate and execute a major event for Oregon-based client Truitt Bros. called “Oregon in Chicago.” For The Food Channel, Lierheimer primarily promotes the iRaves and Raves and Faves sections of foodchannel.com. iRaves is a listing of restaurants across the country. Raves and Faves incorporates a social networking angle where foodies can “follow” their favorite restaurants. When she’s home, Nicole is a member of Rotaract and has taken on a sizeable local client: The Springfield-Branson National Airport.—M.L.

Check out our behind-the-scenes video from the 20 Under 30 shoot!

Q&A: Get to know Nicole Lierheimer

How do you get your news?
“Twitter. I follow sources and people. You learn quickly who’s interesting and who isn’t. There are so many sources, and Twitter vets it for me.”

What’s one website you check daily?
“Cnn.com at least once a day, people.com for personal stuff.”

What did you want to be when you grew up when you were 5?
“It changed every day. When I was five it was probably the standard doctor or lawyer. Though there was a time period when I wanted to be famous… I didn’t care how. And I wanted to be a brain surgeon.”

Where do you see yourself in 10 years?
“I try to be open to wherever life takes me, but a couple of different ways I see it shaking out: If Food Channel continues to grow I’d like to be a PR/event person strictly for Food Channel … I can also seem myself picking up and moving to a city and doing straight for-restaurant PR.”

If you had to choose any other profession, what would you choose?
“If I could just be paid to travel and write or blog my travels, and all the cool food and people I got to meet…”

How do you define success?
“Being happy in terms of a career: a career that keeps me challenged and motivated and keeps widening the breadth of my life and work experience.”

Why do you like what you do?
“Both at Noble and in Springfield I work with some of the smartest, most intelligent people I’ve ever met. I travel and me more interesting people. It’s fun, but it’s hard work. There’s something new every day.”

Fill in the blank. A perfect day at work is… ?
“Traveling with co-workers, meeting new people, eating somewhere crazy-cool, and maybe throwing a ridiculously successful event.”

Three words that describe your job are… ?
"Diverse, challenging, fun."

What’s the hardest thing you’ve ever had to do for your career?
“The biggest thing I give up is time. It’s an intense work environment, and there’s a lot going on and that’s what I love about this place. But it’s time-intensive.”

Where’s your ideal vacation?
“Apparently my goal is to go to Peru in the next couple of years … I want to go when I’m young enough to hike Macchu Picchu.”

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