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Director of Marketing, OakStar Bank
“No” and “can’t” are two words that rarely come out of Allison Larson’s mouth. “I’m driven to help and serve others,” the director of marketing for OakStar Bank says. Larson’s vitality and willingness to take on projects and positions is not only apparent in the workplace but throughout 417-land in a variety of roles.
Designated a “one-woman department” by those who know her best, Larson has been charged with managing all things creative for OakStar Bank, as she constantly flushes out innovative ideas that promote the bank’s purpose with co-workers.
On top of filling her time with freelance marketing and graphic design work, Larson serves as a board member for Springfield Ballet and as the financial advisor for Drury University’s Pi Beta Phi sorority, and leads OakStar’s charitable donations committee. “Everything I’m involved in is something I’m passionate about,” Larson says. “There’s nothing I don’t look forward to doing.” While her professional life is chock-full of tasks, Larson makes sure to leave time to hang out with friends, fix up her house and play trivia at Finnegan’s Wake, where she met her soon-to-be husband, Brian Kist. A woman who takes pride in the people she surrounds herself with, Larson is constantly seeking to cultivate personal relationships and
perceives success as limitless. –D.D.
417 Magazine: If you could go back and give the high school version of yourself one piece of advice, what would it be?
Allison Larson: Stop worrying about yourself and serve others instead.
417: How did you end up at your current job/profession?
A.L.: After leaving a company that had recently downsized, I was freelancing for a long-time friend Darin Wedgeworth (Hutchins Advertising) and he happened to know of some changes happening in the banking industry. His good friend, Aaron Jernigan was looking for someone to help with marketing for the mortgage department at OakStar Bank, and the rest is history.
417: Where do you find passion to do what you do?
A.L.: I love that I am able to be creative every day. The people I work with are amazing and really make the days fly by.
417: Are you single/married, and do you have any kids?
A.L.: I am actually getting married in September! Brian Kist and I are getting married on September 28, 2013 in Springfield. I am SO excited!
417: What are your hobbies (when you’re not working)?
A.L.: I love watching movies and playing board games with friends. We go to trivia at Finnegan’s Wake often and are currently fixing up our house.
417: Are you involved in any charitable organizations?
A.L.: I serve on the board of the Springfield Ballet.
417: Are you a member of any professional organizations?
A.L.: I am the financial adviser on the Alumnae Advisory Committee of the Drury University chapter of Pi Beta Phi sorority.
417: How would you define the secret to success?
A.L.: I truly believe that surrounding yourself with people you love, respect and admire is the key to success. I could not do anything without my fiancée, Brian, my parents and sister and the wonderful people I am fortunate to work with.
417: What’s your favorite thing about your career?
A.L.: I love the opportunity to be creative. It isn’t my entire job, but it is my favorite part for sure.
417: What’s your favorite thing about working in 417-land?
A.L.: Springfield is really the best of both small town and big city. We are definitely a community, and being able to root for friends and colleagues around town is special.
417: If you could go back and give the high school version of yourself one piece of advice, what would it be?
A.L.: Stop worrying about yourself and serve others instead. I think it is easy to get wrapped up in the “drama” of high school—the world is so much bigger!
417: What was your “dream job” at age 5?
A.L.: I have no idea. I should call my mom and ask her. Maybe a ballerina or an artist?
417: List three traits that define a successful career:
A.L.: Drive, imagination and resourcefulness.
417: Why are you a 20 Under 30?
A.L.: I am driven to help and serve others. There is
rarely a time when “no” or “can’t” enters my vocabulary. I am excited to be involved in our community.
417: _____ makes life worth living.
417: A day at work wouldn’t be complete without _____.
417: Ten years from now, I hope _____.
A.L.: I’m as happy and motivated as I am right now.
417: If I won the lottery tomorrow, I would _____.
A.L.: Travel the world.
417: The best part about being a 20 Under 30 is _____.
A.L.: Being honored with some of the most talented people in the area.