Shoot for the Moon

Blue Moon Market offers shoppers an opportunity to find great pieces, many at less-than-expected prices.

DISCLAIMER: The information in this article was fact checked and accurate at press time, but 417 Magazine cannot guarantee its accuracy indefinitely.

Blue Moon Market Joplin MO

Blue Moon Market, 613 S. Main St., Joplin, 417-540-6313,, open Thursday–Friday, 10 a.m.–6 p.m., Saturday, 9 a.m.–4 p.m.

Going into Blue Moon Market is like visiting the moon—or at least a different world, one that’s laid back and funky; one where everything cool resides. Located on Main Street in Joplin, the store’s wares are housed in history: The historic setting and the brick walls inside definitely lend a cool vibe. Then there’s the décor (ahem, the stuff for sale) that truly makes the shop stand out, both aesthetically and because you want to buy everything in sight. Mirrors and home décor items line the walls, and every inch is filled with colorful items.

Blue Moon Market was initially the dream of three people: Teddy Steen, Rebecca Courtney and Jeanene Eberhart. Steen was looking for a post-retirement career, and Courtney and Eberhart had worked together on past business ventures. The trio decided that there was a need for an eclectic boutique in Joplin and put their minds to making it happen.

The shop’s soft opening was in February 2011. Since then, the store has extended its hours considerably and has opened a second location in Bentonville, Arkansas. The trio is also working hard to set up a Facebook store, which is accessible through the store’s website. “We’re just flying by the seat of our pants and seeing where it takes us,” says Eberhart.

A philanthropic-minded group, the women are also using the store to give back: During Joplin’s Art Walk on the third Thursday of the month, a charity is invited to set up a booth inside the store and 10 percent of that day’s sales goes to the organization.

There’s a little bit of everything inside this store, all of it with a vintage and funky twist. In fact, it was the owners’ mission to fill it with things you wouldn’t find at a big box store or at the mall. There are dresses, shirts, necklaces, earrings, purses, headbands, wall art and home furnishings, many things priced lower than you’d typically find. “We try to set price points that would be good for the average shopper,” says Courtney. And the merchandise is not all geared at one demographic, either. “Because our own styles are so different, we try to cater to a wide variety of styles,” says Courtney. There are things to suit brand-hunters’ desires, such as items from Big Budda, Blu Pepper, Ya Los Angeles and Corral Boots. There’s even a section of food-related items, such as sauces and spices and cute aprons to stay fashionable while you’re slaving over the stove.

Few boutiques have as wide a selection of eclectic and funky merchandise as Blue Moon Market. Shopping there is an experience, one that’s filled with great buys, whether you’re searching for the latest great dress, something for your living room wall or a pair of earrings. 


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