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California-based celebrity makeup artist and Springfield, Missouri native Alexis Oakley finds joy in coming home.
Looking to upgrade your grooming habits? Check out our favorite barber shops in Springfield that will have you looking fly in no time.
Shop local for the perfect little stocking stuffers for the kids on your list.
Make summer last all fall with local pressed framed flowers.
Shopping. Sprees. Savings. Speaking your language? Sign up.
Follow us on instagram for more local style inspo.
The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
Explore your country side by designing a custom hat at Buckle Up Western Store.
We visited Finnic Apparel, a new boutique in southeast Springfield, and gathered five reasons why you should consider a visit here for your...
Expertly organized and carefully curated, Lake Life Antiques is the Table Rock Lake area’s newest hidden gem.
For one young local designer, a pandemic-era craft project turned into a surprisingly successful jewelry line, where low prices and high...
With more than half a century in Springfield, Town & County’s recent changes will have men looking—and drinking—their best.
Our favorite local self-care finds.
While I’m no fan of snow and certainly hope we don’t see ice, I’ll happily welcome winter if it means cozying up in some cashmere.
'Tis the season with these holiday pieces.
Bright and bold hues are great for summer, but as we transition into fall, it’s time to embrace an earthier color palette.
Our curated roundup of the cutest bags and purses from local 417-land shops.
Away from the country shows and novelty shops on the 76 strip, Fashion House brings upscale clothing and top-of-the-line customer...
Kennebunkport or bust with these style and decor pieces from local Springfield, Missouri shops.
Take a nautical approach to your Independence Day wardrobe this year.
With long to-do lists and an overwhelming use of new technology, think of cottagecore as an escape to the English countryside—a simpler...
New Year’s resolutions come and go but investing in your health is always in style.
A noted construction and realty company in Nixa has expanded their brand, bringing you a curated collection of home accents and décor.
A Look Inside Town & County
Fashion House Brings Upscale Shopping to Branson
Old World Market Expands in Nixa, MO
15 Ways to Live Your Most Stylish Life in 417-land
417 Magazine's Best Dressed
Mad Women Fashion
Making a Statement with Statement Handmade
Fox + Hound Brings Peace of Mind to Pet Owners
Why We Love Goat Milk Soap From Windwood Farm
