Don’t hide from the sun this summer. Brave those rays in style with this season’s hottest trends in headwear.
You can have beach waves that look effortless and lovely all at once with these easy steps.
The hottest look right now takes some guts and style know-how to pull off, so we get tips from experts at 417-land boutiques on how to successfully layer patterns.
Our hardworking moms can always use a little more sparkle in their lives. This year you can skip the flowers and give her something that will remind her of your love for years to come.
The oxygen facial at Lavare Spa can give you that Hollywood glow without the dreaded redness of its cousin microdermabrasion.
Sheramie Shore introduced 417-land to an exclusive line of clothing and a heavy dose of Southern charm.
Show your home state some love with Missouri is Awesome swag from Five Pound Apparel that says it all.
Never doubt your style prowess again when it comes to the fashionable and edgy boyfriend jeans. Just use these tips for how to rock this runway must-have.
The Clarisonic Pedicure at Grove Spa in Springfield transforms your tired, winter-battered feet into summertime beauties.
From clothing boutiques to hair salons, we round up our top 10 favorite locals shops that are rocking out social media.