20 Under 30: Amanda Stehle
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Photo Kevin O'Riley
General Manager, Denney’s Harley-Davidson
Born: July 30, 1979
Overseeing a major repositioning effort for a tradition-rich, testosterone-drenched brand like Harley-Davidson is never easy, especially for a 28-year-old woman. But that’s just what Amanda Stehle is doing at Denney’s Harley-Davidson. The daughter of the dealership’s longtime owner, Amanda grew up around cycles and the store. In recent years, Harley has been seeking a younger demo while keeping the same mission. “You’ve got to have a desire to have a good time, to be okay with just going,” Amanda says. She and husband Brian practice what she preaches: They own a FXSTB Night Train dark custom cycle, and ride together often.
Amanda must be doing things right. In 2007, Denney’s was awarded the Bronze Bar & Shield Circle of Achievement, meaning it is one of the 150 top stores in the United States, based on a number of metrics, including sales and customer satisfaction—all of this with a recession on and gas prices high. “Selling fun is hard work,” Amanda says. And even though the sell is sometimes hard, the payoff is bad-ass. “For many people owning a Harley is a lifelong dream, and it’s our job to make that happen.”
When she’s not running the bike shop, Amanda is protecting animals for the Castaway Animal Rescue Effort (CARE). Just as she owns a bike, Amanda lives her animal message: She and Brian have two dogs and two cats at their Willard home.
What’s your favorite...
The White Stripes
Childhood cartoon character?
St. Louis Cardinals
Local bar AND restaurant (name both)?
What’s the first website you check every day?
It just depends on the day...
One night, no consequences, whom do you seduce?
What’s the best thing about being younger than 30?
Still have a lot of life left to live.
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