Class of 2007

Presenting the 20 Under 30 Class of 2007.

DISCLAIMER: The information in this article was fact checked and accurate at press time, but 417 Magazine cannot guarantee its accuracy indefinitely.

(page 13 of 21)

The Caffeinated Charmer

Pam Perniciaro, 28

Regional Marketing Manager, Red Bull

How would you guess someone in charge of marketing for Red Bull would act? Brimming with energy? Check. Fast-talker? Check. Red Bull literally spilling out of her purse? Check and check. Meet Pam Perniciaro.

Two years ago, Pam, a Mizzou grad and then-St. Louis Red Bull team member, says she “stalked” her boss to get the Springfield marketing job. Pam is quite persuasive. Today, she oversees 14 people on a Red Bull street team, perhaps the most visible marketing team in the Ozarks. You know ’em; they’re the ones with the car with a giant can of Red Bull on top. Pam orchestrates their zany antics in the southwest quarter of the state, one of only 150 such managers in the U.S. Red Bull does little advertising, which means the company relies heavily on people like Pam to expose the product, and places emphasis on creativity. One recent scheme: Pam dressed her ladies in bathrobes and had them parade through Missouri State dorms, passing out free product from shower caddies. Such randomness fits Red Bull’s Know/Try/Love marketing motto as well as Pam’s own sense of irrepressible fun. We wouldn’t have our energy drink gurus any other way.

Who would play you in a movie of your life? Katie Holmes
One night, no complications, who do you seduce? Mike Jalili
When I’m 40 I hope _____________? “I’ve traveled around the world.”
If you could eat one meal in Springfield, and budget isn’t an obstacle, where would you eat? Flame
You have an iPod. You can only download one album. What is it? Michael Jackson, Greatest Hits
In an honest moment, what would you tell someone about your job? “I spew Red Bull all the time. There are no secrets.”
If you could be on a reality show, what would it be? The Amazing Race
First website you hit every morning: Red Bull and MySpace
Biggest phobia: roaches


Movie: Ferris Bueller’s Day Off
Adult beverage: Red Bull (!) and Effen Black Cherry vodka
TV show: Law and Order
Fast food indulgence: Jack in the Box’s chicken fajita pita
Book: Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
Bar: Red Room and MudLounge

Take your pick:

Time machine or omniscience? Omnicience
Black tie or comfy sweats? Black tie
John or Paul? Paul
MySpace or Facebook? MySpace
Deal or No Deal? Deal

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