New Face of Gerber 2011

As the newest face of the Gerber generation, Springfield baby Tate Rosendahl received a $50,000 scholarship and will be pictured in a national advertising campaign.

Meet Tate. Tate is a beautiful blue-eyed, blond-haired 17-month-old baby boy who enjoys playing with toy cars and reading Santa Claus books (even after Christmas). You’ll often find him chomping on eggs and fruit, and he’s ecstatic when he’s given occasional bites of frozen yogurt. He’s a fan of the musical artist Barney, and some of his favorite things are bath time, library hour, stroller rides and spending time with his grandparents. In fact, aside from broccoli and having his face washed, there isn’t much Tate doesn’t enjoy.

“Everyone has always said he’s a really happy baby,” says Tate’s mom, Amy Rosendahl. It’s his happy smile that helped land him the ultimate reward: Tate was named what Gerber is calling the newest face of the Gerber generation.

Amy is a fan of Gerber on Facebook, and she watches the Gerber Facebook updates in search of coupons. Last May, she noticed a contest in the company’s newsfeed: Gerber was asking for photo nominations in search of the newest face of the Gerber generation. She and her husband, Ron, decided to upload one of Tate’s 6-month pictures they just had taken. After learning Tate wasn’t a winner in the category she entered him in, Amy paid less attention to the contest. But then, three months later, Amy was notified that Tate was actually chosen among a group of more than 155,000 babies as the contest's overall winner.

As the top winner of the Gerber Generation Photo Search, Tate received a $50,000 college scholarship. Gerber also recently flew Tate, Amy and Ron to New York City for a photo shoot, and Tate’s photos will be used in Gerber’s upcoming Start Healthy, Stay Healthy national print campaign.

Amy and Ron are very proud of their son, and they’re very grateful for the scholarship. The two are currently researching any other possible opportunities for Tate in the fields of modeling and acting, but they both agree that no matter what Tate decides he wants to do in the future, they’ll be supportive. They just want him to be happy.

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