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  • New Brows

    Your hair doesn’t have to be the only thing getting a new ’do this season. Give yourself an instant facelift...

  • Something to Fawn Over

    Effortlessly stand out with items from Gentle Fawn’s spring and summer collections.

  • Trending: Flats

    We can't get enough of this season's unapologetic sandals and loafers. We dare you to resist these four flat-out...

  • Good Jeans

    Whether it’s patches, buttons, embroidery or interesting silhouettes, spring denim styles are anything but...

  • Trending: Chokers

    Channel your inner Alanis Morissette with these fashion-forward choker necklaces.

  • Varsity Muse

    Channel your inner punk-rock prom queen with looks that pair nostalgic high school staples with wild prints,...

  • 6 Spa Treatments We Love

    If February has you feeling frazzled, a stint at an ah-inducing 417-land spa is just the ticket. Book one of...

  • Unearthed Extracts

    Have a sensory experience with these scents from delicate botanicals. Spritz, spray and play to find your...

  • Get Your Glow

    Detox your mind, body and soul with these good-for-you local products that are sure to get you glowing.

  • Pouf There It Is

    There’s no denying you’ll want to give these fluff balls a little squeeze as you pass by them at local...

  • Lip Color Picks

    Pucker up in this season’s must-have lip colors from the Jane Ireldale line.

  • The Little Things

    Be the savviest Santa of all with these tiny stocking stuffers that pack a serious punch.

  • Walk the Line

    Sleek lines layered with contrasting textures in neutrals, rusty oranges and reds take to the streets in these...

  • Plaid Guys Pillow Company

    What started as a casual art project turned into a thriving business, prompting two local businessmen to close...

  • Fall for Color

    It’s okay to love pumpkin spice and changing leaves, and this season we have all the color we crave at our...

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  • Water Warrior

    Before you hit the water, be sure to grab the best gear, most stylish accessories and even some tasty snacks.

  • Top it Off

    It’s time to ditch heavy winter coats for a jacket. Local style experts share their tips for incorporating...

  • Trending: Turquoise

    Blues and greens dominate the spring 2017 color palette, bringing ocean vibes to our favorite jewelry lines.

  • Reinventing The White Blouse

    Local style gurus share their tips on how to introduce white blouses back into your closet if you’ve been...

  • Spring Trend Alert: Volume

    Get those Pinterest boards filled up with spring runway trends so you know just what to look for when you start...

  • Perfect Pairs

    We got the low-down on footwear and legwear this season so you know exactly how to style your boots, booties,...

  • Fall in Love with February Handbags

    Indulge in these little bits of luxury to sweeten up your day.

  • How to Wear Chunky Knits

    This season’s knit pieces go way beyond the tried-and-true sweater. We asked local style gurus how to make the...

  • Winter Whites and Nudes

    The rule “don’t wear white after Labor Day” is old news. Three local style experts share their tips on how...

  • Hat Hair No More

    Have your hat and wear it, too.

  • Jewels for the Community

    A Five Pound Apparel customer favorite, the JaxKelly jewelry line embodies the importance of small business and...

  • Behind the Design

    Creative Director Heather Kane curates holiday gift ideas for the man in your life.

  • Layer Like a Pro

    The seasonal weather swings have us stripping and adding layers nonstop. Learn how to do it properly to stay...

  • Crowd Pleasers

    Dark woods, rich blacks and grays are the perfect backdrops for fall foods on your tabletops this season. Add a...

  • Dream Weaver

    It’s time to cover those cold, bare floors, coffee tables and walls with elements that will warm your feet and...

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  • Savvy Shopper: The In-House Boutique at Wickman's Garden Village

    The In-House Boutique at Wickman's Garden Village offers a relaxed shopping experience with apparel, accessories...

  • Dress Codé

    This Branson boutique is helping women look and feel their best and helping with more than just their closets.

  • Savvy Shopper: Flora & Fern

    One of Springfield’s newest garden shops is helping indoor gardens take root.

  • Savvy Shopper: Little Bluebird Vintage Boutique

    Ozark’s Little Bluebird Vintage Boutique specializes in refinished antiques, but don’t expect to find any...

  • Resale for the Win

    Just 4 You Resale & Consignment Shop has been a spot for finding deals and steals for nearly 25 years, and it...

  • No Place Like Helton's

    With decades of experience in the furniture and upholstery business, Helton’s Home Furnishings Inc. is a...

  • Legacy of Style

    Landmark design firm James Décor is marking its 70th year in business—and freshening things up to celebrate.

  • Thrills and Grills

    Looking to take your barbecue game to the next level? Pits N Grills is a meat lover’s dream. This Springfield...

  • The Crystal Fish, Gifts of Distinction

    Looking for the perfect gift? Linda Cherry, co-owner of Branson gift boutique The Crystal Fish, Gifts of...

  • The Haberdasher

    Steeped in vintage style, this downtown Springfield men’s boutique blends modern fashion with vintage elegance.

  • Green Gallery

    At Green Gallery in Ozark, a plethora of plants meet a wide world of quirky antiques, making it a fun spot to...

  • Pure & Simple Co. Nixa

    A newer store on the Nixa shopping scene, Pure & Simple Co. offers everything from quality handmade furniture to...

  • Springfield Leather Company

    Take a look inside one of the nation’s premier leather suppliers found right here in Springfield.

  • The Review Shoppe

    Throw out your notions of what resale means, and head to The Review Shoppe, where you can find beautiful...

  • Chabom Teas + Spices

    Chabom Teas + Spices on Commercial Street brings 417-landers a wide variety of products from all over the world.

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  • Behind the Design

    It’s time to start planning those trips to the lake and to start soaking up the sun. Here are some ways to...

  • Behind the Design

    We’ve got spring on the mind here at 417 Magazine, and right now we’re gravitating toward anything that has...

  • Behind the Design

    Don't forget to tag your style pics with #style417.

  • Behind the Design

    Love is in the air this month, and our creative director is here to help you make your Galentine's party...

  • Behind the Design

    As 417 Magazine’s Creative Director, I pull inspiration from all over. Design is a passion of mine, and when...

  • Behind the Design

    Creative Director Heather Kane curates holiday gift ideas for the man in your life.

  • Behind the Design

    As 417 Magazine’s Creative Director, I pull inspiration from all over. Design is a passion of mine, and when...

  • Behind the Design

    The magazines are all about autumn right now, and I can’t help but look forward to a cozy bonfire in my...

  • Tea Time

    There is something decadent about taking some time to enjoy a cup of tea the traditional way. Here are some...

  • French Interiors

    Nothing says French interiors to me like black and white.

  • Ball of the Wild Style Inspo

    What to wear—and not wear—to Ball of the Wild 2016: Havana Nights

  • Style 417: Embroidery & Macrame

    Embroidery & Macrame are back in a big way!

  • Summer Must-Haves

    Heather Kane's picks for prepping your wardrobe and medicine cabinet with summer must-haves.

  • Style 417: 5 Maxis, 5 Ways

    5 Ways to Wear Maxis

  • Style 417: Weekend Warrior

    Sunny style inspiration for the weekend!

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