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  • Good Jeans

    Whether it’s patches, buttons, embroidery or interesting silhouettes, spring denim styles are anything but...

  • Trending: Chokers

    Channel your inner Alanis Morissette with these fashion-forward choker necklaces.

  • Varsity Muse

    Channel your inner punk-rock prom queen with looks that pair nostalgic high school staples with wild prints,...

  • 6 Spa Treatments We Love

    If February has you feeling frazzled, a stint at an ah-inducing 417-land spa is just the ticket. Book one of...

  • Unearthed Extracts

    Have a sensory experience with these scents from delicate botanicals. Spritz, spray and play to find your...

  • Get Your Glow

    Detox your mind, body and soul with these good-for-you local products that are sure to get you glowing.

  • Pouf There It Is

    There’s no denying you’ll want to give these fluff balls a little squeeze as you pass by them at local...

  • Lip Color Picks

    Pucker up in this season’s must-have lip colors from the Jane Ireldale line.

  • The Little Things

    Be the savviest Santa of all with these tiny stocking stuffers that pack a serious punch.

  • Walk the Line

    Sleek lines layered with contrasting textures in neutrals, rusty oranges and reds take to the streets in these...

  • Plaid Guys Pillow Company

    What started as a casual art project turned into a thriving business, prompting two local businessmen to close...

  • Fall for Color

    It’s okay to love pumpkin spice and changing leaves, and this season we have all the color we crave at our...

  • Lavender Falls Farm

    A blossoming local line crafts all-natural products harnessing the beautiful scent and beneficial properties of...

  • Take a whiff

    As temperatures cool down, it’s the perfect time of year to bring beautiful scents into your home. We found...

  • Sippin’ Pretty

    S’well water bottles are the prettiest way to stay hydrated, and you can find your favorite design at local...

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  • Top it Off

    It’s time to ditch heavy winter coats for a jacket. Local style experts share their tips for incorporating...

  • Blue Collar

    Blues and greens dominate the spring 2017 color palette, binging ocean vibes to our favorite jewelry lines.

  • Reinventing The White Blouse

    Local style gurus share their tips on how to introduce white blouses back into your closet if you’ve been...

  • Spring Trend Alert: Volume

    Get those Pinterest boards filled up with spring runway trends so you know just what to look for when you start...

  • Perfect Pairs

    We got the low-down on footwear and legwear this season so you know exactly how to style your boots, booties,...

  • Fall in Love with February Handbags

    Indulge in these little bits of luxury to sweeten up your day.

  • How to Wear Chunky Knits

    This season’s knit pieces go way beyond the tried-and-true sweater. We asked local style gurus how to make the...

  • Winter Whites and Nudes

    The rule “don’t wear white after Labor Day” is old news. Three local style experts share their tips on how...

  • Hat Hair No More

    Have your hat and wear it, too.

  • Jewels for the Community

    A Five Pound Apparel customer favorite, the JaxKelly jewelry line embodies the importance of small business and...

  • Behind the Design

    Creative Director Heather Kane curates holiday gift ideas for the man in your life.

  • Layer Like a Pro

    The seasonal weather swings have us stripping and adding layers nonstop. Learn how to do it properly to stay...

  • Crowd Pleasers

    Dark woods, rich blacks and grays are the perfect backdrops for fall foods on your tabletops this season. Add a...

  • Dream Weaver

    It’s time to cover those cold, bare floors, coffee tables and walls with elements that will warm your feet and...

  • Lookin’ Slick

    Local entrepreneur Andy Cobb is creating a product that’ll make your hair look as hip as it did in the good...

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  • Dress Codé

    This Branson boutique is helping women look and feel their best and helping with more than just their closets.

  • Savvy Shopper: Flora & Fern

    One of Springfield’s newest garden shops is helping indoor gardens take root.

  • Savvy Shopper: Little Bluebird Vintage Boutique

    Ozark’s Little Bluebird Vintage Boutique specializes in refinished antiques, but don’t expect to find any...

  • Resale for the Win

    Just 4 You Resale & Consignment Shop has been a spot for finding deals and steals for nearly 25 years, and it...

  • No Place Like Helton's

    With decades of experience in the furniture and upholstery business, Helton’s Home Furnishings Inc. is a...

  • Legacy of Style

    Landmark design firm James Décor is marking its 70th year in business—and freshening things up to celebrate.

  • Thrills and Grills

    Looking to take your barbecue game to the next level? Pits N Grills is a meat lover’s dream. This Springfield...

  • The Crystal Fish, Gifts of Distinction

    Looking for the perfect gift? Linda Cherry, co-owner of Branson gift boutique The Crystal Fish, Gifts of...

  • The Haberdasher

    Steeped in vintage style, this downtown Springfield men’s boutique blends modern fashion with vintage elegance.

  • Green Gallery

    At Green Gallery in Ozark, a plethora of plants meet a wide world of quirky antiques, making it a fun spot to...

  • Pure & Simple Co. Nixa

    A newer store on the Nixa shopping scene, Pure & Simple Co. offers everything from quality handmade furniture to...

  • Springfield Leather Company

    Take a look inside one of the nation’s premier leather suppliers found right here in Springfield.

  • The Review Shoppe

    Throw out your notions of what resale means, and head to The Review Shoppe, where you can find beautiful...

  • Chabom Teas + Spices

    Chabom Teas + Spices on Commercial Street brings 417-landers a wide variety of products from all over the world.

  • 5908 Interiors

    Patti Johnson recently opened 5908 Interiors, a new home décor shop that offers a tasteful variety of...

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  • Behind the Design

    We’ve got spring on the mind here at 417 Magazine, and right now we’re gravitating toward anything that has...

  • Behind the Design

    Don't forget to tag your style pics with #style417.

  • Behind the Design

    Love is in the air this month, and our creative director is here to help you make your Galentine's party...

  • Behind the Design

    As 417 Magazine’s Creative Director, I pull inspiration from all over. Design is a passion of mine, and when...

  • Behind the Design

    Creative Director Heather Kane curates holiday gift ideas for the man in your life.

  • Behind the Design

    As 417 Magazine’s Creative Director, I pull inspiration from all over. Design is a passion of mine, and when...

  • Behind the Design

    The magazines are all about autumn right now, and I can’t help but look forward to a cozy bonfire in my...

  • Tea Time

    There is something decadent about taking some time to enjoy a cup of tea the traditional way. Here are some...

  • French Interiors

    Nothing says French interiors to me like black and white.

  • Ball of the Wild Style Inspo

    What to wear—and not wear—to Ball of the Wild 2016: Havana Nights

  • Style 417: Embroidery & Macrame

    Embroidery & Macrame are back in a big way!

  • Summer Must-Haves

    Heather Kane's picks for prepping your wardrobe and medicine cabinet with summer must-haves.

  • Style 417: 5 Maxis, 5 Ways

    5 Ways to Wear Maxis

  • Style 417: Weekend Warrior

    Sunny style inspiration for the weekend!

  • Nature Inspired Design

    As 417 Magazine’s Creative Director, I pull inspiration from all over. Design is a passion of mine, and when...

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  1. Best Dressed 2017
    This year’s Best Dressed class started with nominations from readers like you. There are suits...
  2. Behind the Design
    We’ve got spring on the mind here at 417 Magazine, and right now we’re gravitating toward...
  3. Dress Codé
    This Branson boutique is helping women look and feel their best and helping with more than just...
  4. Top it Off
    It’s time to ditch heavy winter coats for a jacket. Local style experts share their tips for...
  5. Good Jeans
    Whether it’s patches, buttons, embroidery or interesting silhouettes, spring denim styles are...
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