Digital marketing on laptop stock photo


Are you a self-motivated, resourceful problem-solver with a “we’re all in this together” attitude? Are you passionate about connecting 417-landers to what’s best and what’s next in our community, helping them to fully enjoy their life in 417-land? Are you looking for opportunities for growth and advancement based on your individual strengths?

We are searching for a dynamic team member that loves the technical side of digital marketing with a knack for strategy and impacting the success of digital campaigns. If this sounds like you, apply for our Digital Coordinator position!

As part of the account services team, the Digital Coordinator is responsible for executing and monitoring all paid digital campaigns for our clients to achieve maximum audience engagement and ROI.

 Manage client advertising campaigns
• Analyze web traffic and user engagement metrics and create strategies for advertisers/partners to drive optimal results
• Build all paid digital content, including promotional blogs, website business listings and others as required.
• Create and maintain SEO-focused strategies for the performance of paid digital content.
• Utilize email marketing system (Hubspot) to build and deploy client eblasts to our audience database.
• Collaborate with account coordinators to ensure proper set up of display campaigns.
• Act as liaison between digital, account services and sales departments for client digital marketing campaigns and strategies
• Collaborate with Digital Editor and Audience Development Consultant on opportunities, strategies and placements
• If a campaign is underperforming, determine and implement strategies to optimize the audience and ensure ROI.
• Provide detailed analytics for post campaign reports, and as requested
• Support creation of event, contest and promotional pages on our website (no HTML coding required.)

Education Requirements and Work Experience:

• 2+ years of digital marketing/paid content management experience
• College degree in related field

Skills and Strengths:

• Familiarity with analytics platforms. Must be versatile and able to adapt to a constantly changing marketplace and environment.
• Strong analytical skills with great attention to detail
• Strategic vision and strong marketing skills
• Drive to seek patterns within analytics and strength in optimizing and pivoting based on that knowledge
• Experience with a CMS and EMS is ideal
• Intrinsic motivation to work independently yet still be a team player
• Management of a workload with multiple projects and competing deadlines
• Unparalleled customer service
• Creative thinking, ability to offer input in meetings and confidence to share ideas 
• Critical thinking, negotiation, decision making and problem solving skills
• Ability to work quickly and pivot quickly in a rapidly changing environment
• Excellent presentation skills
• Oh—and last but not least, a passion for excellence

Bonus for the Overachievers (we love you, by the way):

• Experience managing programmatic campaigns
• HTML Coding.

Benefits and #417culture:

• Comprehensive health benefits for employees, disability insurance, SIMPLE IRA match, profit-sharing plan, professional development, flexible work environment, holidays and personal days
• Family-owned
• Through our commitment to being Great Game of Business practitioners, we take ownership of our work, mistakes, actions and wins. We understand we have a stake in the company's—and our own—future.
• Key culture competencies include being a self-motivated, resourceful problem-solver with a “we’re all in this together” attitude who is also willing to pitch in and answer the phone. Team member must be dependable and efficient in his or her work and must have an innovative mindset.
• Did we mention we have a fun committee?
• We promote from within, so there are opportunities for growth and advancement.

Evaluations and Outcomes:

• The position will be evaluated after 90 days with reviews every 120 days.

Environmental Requirements:

• Mainly sedentary in an office environment with the exception of event days
• Valid drivers license and reliable transportation required
• May be required to lift up to thirty (30) pounds
• Flexible in working extended hours.

Get to know #417culture and the work we do here.

We’re 417, a life-enrichment company in Springfield, Missouri, serving more than 325,362 audience members monthly across our titles of 417 Magazine, Biz 417, 417 Home and 417 Bride. In addition, we have robust digital properties to support each title, produce award-winning publications and have a custom publishing division, a ticketing platform and an event-planning division. While we're at it, we host parties and events for movers, shakers and everyone in between.

We’ve been doing this gig for 25 years, but there’s even more to come—we promise. Want to be part of it? Submit cover letter and resume to

417 provides equal opportunities to all employees and applicants. Employment decisions shall be based on merit, qualifications and competence. Employment practices shall not be influenced or unlawfully affected by virtue of an applicant's or employee's race, color, religion, sex, national origin, age, disability, medical status, pregnancy, marital status, military including veteran status, sexual orientation, genetic information, gender identity, or any other class protected by law. This policy governs all aspects of recruitment, employment, training, promotion, transfer, demotion, compensation, assignment, termination, and other terms and conditions of employment.