25% OFF AT SWMO BOUTIQUES IN OCTOBER! SIGN UP NOW.
Hair, nail, makeup, student and barber competition.
You'll find the mobile boutique setting up shop at your yoga studio, girls night, bachelorette parties, MSU Bear Village or even your...
The superstar women of southwest Missouri shine inside and out. Meet this year’s winners of our annual contest.
417 Magazine serves up a night full of fashion, shopping, cocktails, girlfriends and pampering at Springfield, Missouri's ultimate girls...
SOAP in downtown Springfield is finding new ways to create a sustainable future for Springfield—and hopefully the world—by reducing plastic...
Auction, appetizers, wine & coffee bar, and Color Street Nail bar with all proceeds benefitting the Adoption Center.
Beauty is in the eye of the trendsetter, but these fresh-off-the-runway liner looks are sure to keep all eyes on you.
Meet Master Esthetician, Lyn Ross,Founder of the Institut DERMed Clinical Skin Care Line.
Spring is all about color—or lack thereof. Try pairing pops of unexpected pigment with nudes and neutrals.
Lather up with these handmade 417-land finds.
Get a jump on having glowing, youthful skin this summer with these medical-grade products we love.
Spring is officially on the way, which means it’s time for a beauty overhaul. We checked in with hairstylists Jared Cluck and Christa...