10 Most Beautiful 2016

DISCLAIMER: The information in this article was fact checked and accurate at press time, but 417 Magazine cannot guarantee its accuracy indefinitely.

(page 4 of 11)

Styled by Harem & Company | Hair by Emerald Salon | Makeup by Acacia Spa


Beckie Collins, 41


Owner, BDesigned, LLC

Charity: Gold Gala, benefiting Landan’s LegOcy


Beckie Collins was in high school when she lost her grandma to ovarian cancer, and it was then that she vowed to help find a cure for the devastating disease. Collins has made it her mission to see cancer cured in her lifetime and has devoted countless hours to serving the cause. She has served on the American Cancer Society’s Cattle Baron’s Ball board for the past six years and chaired the event in 2012. This year she is chairing the Gold Gala, which benefits Landan’s LegOcy, an organization dedicated to helping fight childhood cancer. 

Collins became involved in the charity after a call from the charity’s founder. “I needed a new challenge,” Collins says. “And I wanted to get more involved in pediatric cancer. It’s something I have a big passion for.”

After putting her husband, Cory, through law school, Collins went back to college, got a degree in business and marketing and landed a job at the Larson Group, where she became the director of marketing and recruiting. But after the birth of her son, Corbin, she wanted a job with more flexibility, and in 2013 Collins launched her own marketing company, BDesigned, LLC. Starting her own business was intimidating at first, but the lessons she learned along the way are invaluable. “Stay positive, stay strong, believe in yourself and don’t take no for an answer,” she says.


See the 10 Most Beautiful Women walk the runway on Thursday, September 29 at 417 Magazine's Indulge. Get tickets here.

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