Welcome to the new 417mag.com! Learn More

About 417

Way back in the 1900’s, (1998 to be exact) 417 published its first magazine. It was our first opportunity to connect with you, and our relationship has come a long way since. We’ve shared 20 years of fun together. 20 years of introductions, recommendations and local love. 20 years of stories, inspiration and giving back. 20 years of culture, celebrations and credibility. #20yearsof417

We're proud to be 417 Magazine. But we're so much bigger than that.

We are constantly looking to enrich the lives of our more than 325,362 audience members monthly. We produce award-winning publications, have a custom publishing division, a ticketing platform and an event planning division. While we're at it, we host parties and events for movers, shakers and everyone in between. There’s more to come. We promise.


417 is a life-enrichment company.

We enrich the lives of our audience members with excellent content and experiences presented in an attractive and engaging way. 

We enrich the lives of our clients with attractive media and powerful messaging to reach a curated audience. 

We enrich each other’s lives through a culture of creativity, accountability, innovation and excellence. Learn more about #417culture.

The 417 Family

Awards and Nominations

(2018) President Logan Aguirre named to Springfield Area Chamber of Commerce Board

(2017) Missouri Division of Tourism Navigator Media Award, 417 Magazine

(2017) The Alliance of Area Business Publishers Multimedia Award (Bronze), Biz 417 20 Under 30 online feature

(2017) Folio: Magazine Top Women in Media honorees in the Corporate Visionaries category, President Logan Aguirre

(2017) Niche Media Best Company Culture, 417

(2017) Niche Media Best Niche Event Launch, Biz 417 Think Summit

(2017) AITP of the Ozarks Excellence in Technology Awards, Finalist: Best Use of AV, 417 Magazine Fashionation

(2017) American Advertising Awards, Silver Award, Heim, Young & Associates

(2016) Folio: Magazine Folio: 100, Publisher Gary Whitaker

(2016) Niche Media Best Niche Social Media Ecosystem, 417 Magazine

(2016) City and Regional Magazine Association Finalist in the category of General Excellence, 417 Magazine 

(2016) Niche Media Best New Niche Magazine, Biz 417

(2015) Junior League of Springfield Cheri Clark Bouquet of Enthusiasm Award, President Logan Aguirre

(2015) SecondStreet Awards Finalist: Best Promotions Campaign, 31 Days of Giveaways

(2014) Assoc. Of Fundraising Professionals National Philanthropy Day, Outstanding Media Organization Award, 417 Magazine 

(2014) City and Regional Magazine Association Finalist Best e-newsletter, 417 Weekend Pass

(2013) Springfield Area Chamber of Commerce W. Curtis Struble Small Business Award Finalist, 417

(2013) Folio: & min FAME FAME Awards Honorable Mention Best Regional Magazine Event, 417 Magazine's The List Party

(2013) Springfield Business Journal 40 Under 40, Editor Katie Estes

(2013) 417 Magazine 20 Under 30, Vice President of Operations Megan Johnson

(2011) City and Regional Magazine Association Leisure/Lifestyle Interests Winner, Ultimate Asian-Food Guide (April 2010 issue of 417 Magazine)

(2011) Assoc. Of Fundraising Professionals National Philanthropy Day Ozarks Region Philanthropic Media Organization of the Year, 417 Magazine

(2011) State of Missouri Silent Hero Award, Gary Whitaker 

(2008) Missouri Wine and Grape Board Media Award, 417 Magazine

(2006) Springfield Area Chamber of Commerce W. Curtis Struble Small Business Award Finalist, 417

(2008) American Advertising Association Silver Medal Award, Gary Whitaker

(2008) Springfield Business Journal 20 Most Influential Women, Joan Whitaker

(2008) Springfield Business Journal 40 under 40, Logan Aguirre

(2006) Folio: Folio:40, Gary Whitaker

(2005) Springfield Business Journal Dynamic Dozen, 417

(2002) Missouri Community College Association Media Award of Excellence, Gary Whitaker, 417

(1998) Springfield News-Leader The Best of Springfield, 417 Magazine

There are so many ways to get more 417.

Contact Us