About 417

Since publishing its first magazine in 1998, 417 Magazine has been 417-land’s biggest cheerleader—telling its stories, celebrating its successes and highlighting all of the things that make southwest Missouri a great place to live, work and play. Our local love is strong, and we work hard to keep our more than 325,362 monthly audience members in-the-know with the latest info and relevant content backed by years of credibility.  

We’re proud to be 417 Magazine. But we’re so much bigger than that. 

Over the years, our brand has evolved to produce award-winning publications in addition to custom publications for corporations, communities and charities. There's even more to come. We promise. 

417 is a life-enrichment company.

We enrich the lives of our audience members with excellent content and experiences presented in an attractive and engaging way. 

We enrich the lives of our clients with attractive media and powerful messaging to reach a curated audience. 

We enrich each other’s lives through a culture of creativity, accountability, innovation and excellence. Learn more about #417culture.

417 PRODUCTS

The 417 Family

Contact a staff member directly. Click on a headshot to shoot them an email. Or, give us a call at 417-883-7417.

Awards and Nominations

(2019) City and Regional Magazine Association Lifetime Achievement Award, Gary Whitaker

(2019) American Advertising Awards, Silver Award, Print: Magazine Advertising Campaign, Atlas Security

(2019) American Advertising Awards, Silver Award, Print: Magazine Advertising Campaign, John's Suite Shop

(2018) American Advertising Awards, Judges’ Award and Gold Award, Best Magazine Advertisement, Farr Better Plumbing

(2018) American Advertising Awards, Silver Award, Best Magazine Advertisement, Sho-Me Real Estate

(2018) American Advertising Awards, Silver Award, Best Advertising Campaign, CB Social House

(2018) President Logan Aguirre named to Springfield Area Chamber of Commerce Board

(2017) Missouri Division of Tourism Navigator Media Award, 417 Magazine

(2017) The Alliance of Area Business Publishers Multimedia Award (Bronze), Biz 417 20 Under 30 online feature

(2017) Folio: Magazine Top Women in Media honorees in the Corporate Visionaries category, President Logan Aguirre

(2017) Niche Media Best Company Culture, 417

(2017) Niche Media Best Niche Event Launch, Biz 417 Think Summit

(2017) AITP of the Ozarks Excellence in Technology Awards, Finalist: Best Use of AV, 417 Magazine Fashionation

(2017) American Advertising Awards, Silver Award, Heim, Young & Associates

(2016) Folio: Magazine Folio: 100, Publisher Gary Whitaker

(2016) Niche Media Best Niche Social Media Ecosystem, 417 Magazine

(2016) City and Regional Magazine Association Finalist in the category of General Excellence, 417 Magazine 

(2016) Niche Media Best New Niche Magazine, Biz 417

(2015) Junior League of Springfield Cheri Clark Bouquet of Enthusiasm Award, President Logan Aguirre

(2015) SecondStreet Awards Finalist: Best Promotions Campaign, 31 Days of Giveaways

(2014) Assoc. Of Fundraising Professionals National Philanthropy Day, Outstanding Media Organization Award, 417 Magazine 

(2014) City and Regional Magazine Association Finalist Best e-newsletter, 417 Weekend Pass

(2013) Springfield Area Chamber of Commerce W. Curtis Struble Small Business Award Finalist, 417

(2013) Folio: & min FAME FAME Awards Honorable Mention Best Regional Magazine Event, 417 Magazine's The List Party

(2013) Springfield Business Journal 40 Under 40, Editor Katie Estes

(2013) 417 Magazine 20 Under 30, Vice President of Operations Megan Johnson

(2011) City and Regional Magazine Association Leisure/Lifestyle Interests Winner, Ultimate Asian-Food Guide (April 2010 issue of 417 Magazine)

(2011) Assoc. Of Fundraising Professionals National Philanthropy Day Ozarks Region Philanthropic Media Organization of the Year, 417 Magazine

(2011) State of Missouri Silent Hero Award, Gary Whitaker 

(2008) Missouri Wine and Grape Board Media Award, 417 Magazine

(2006) Springfield Area Chamber of Commerce W. Curtis Struble Small Business Award Finalist, 417

(2008) American Advertising Association Silver Medal Award, Gary Whitaker

(2008) Springfield Business Journal 20 Most Influential Women, Joan Whitaker

(2008) Springfield Business Journal 40 under 40, Logan Aguirre

(2006) Folio: Folio:40, Gary Whitaker

(2005) Springfield Business Journal Dynamic Dozen, 417

(2002) Missouri Community College Association Media Award of Excellence, Gary Whitaker, 417

(1998) Springfield News-Leader The Best of Springfield, 417 Magazine

There are so many ways to get more 417.

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