FourOneSeven is a regional lifestyle media company that shines a light on the people, places and stories that make southwest Missouri thrive. As Marketing Manager, you'll lead company-wide marketing efforts and collaborate across departments to develop and execute strategies that grow the FourOneSeven brand. You’ll drive engagement, elevate brand visibility and support revenue goals through creative, data-informed marketing initiatives.
Primary Purpose of the Role
The Marketing Manager guides and supports cross-departmental marketing initiatives with strategic direction and hands-on execution. This role is responsible for developing and implementing impactful marketing strategies that grow the audience, amplify brand presence and drive business success.
ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF THE MARKETING MANAGER
• Lead and coordinate marketing efforts across departments, setting clear direction, aligning priorities and fostering a collaborative, goal-oriented environment.
• Provide strategic input on marketing and promotional projects, establish expectations and approve project launch plans.
• Define and execute marketing and digital strategies to support key initiatives including event ticket sales, contest entries and promotional engagement.
• Create and manage the annual marketing budget and ensure effective systems are in place to achieve and exceed goals.
• Drive the growth of the FourOneSeven brand by overseeing the creation, implementation and approval of marketing campaigns and PR strategies.
• Develop marketing strategies for nontraditional revenue streams and support sales by designing materials, creating workflows and identifying creative ways to expand reach.
• Utilize CMS, CRM and EMS platforms to maximize efficiency and marketing effectiveness.
• Oversee planning and execution of brand-enhancing events and community activations.
A Bachelor's degree in Marketing, Business, or a related field required. At least three years of previous experience is required.
Evaluations and Outcomes:
• The position will be evaluated after 90 days with annual performance appraisals.
Working Conditions:
• Normal working conditions in an office environment absent extreme factors. Travel will be required, even after hours or on weekends, for company and local community events.
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