At 417 we drew our inspiration for Fashionation after many years of working with local boutiques and salon clients. We wanted to showcase the work of these small businesses in front of an engaged and fashion-forward audience in a fun and exciting atmosphere. Thus, Fashionation was born—in a small nightclub in downtown Springfield.
Fashionation held its first annual event at Icon, a dance club that once sat near the square in downtown Springfield. After a few years of transitioning from one club to another, it was clear that Fashionation needed a larger platform. The demand was increasing as more vendors and sponsors wanted to get involved, not to mention the ever-growing excitement from runway viewers. As a result, the show moved to the Gillioz Theatre where a special runway was custom-built as an addition to the Gillioz stage. Finally, Fashionation transitioned into its current location, The Springfield Expo Center.
Fashionation has continued to get bigger and better with each annual event, including special runway appearances by 417 Magazine’s Best Dressed winners. A dramatic shift in style has given us some iconic runway shows over the years. To celebrate another forthcoming show on April 6, let's take a look at the runway evolution over the course of Fashionation history.