Shop Simply at Goldenrod

Driving down Pickwick, you’ll see people walking and milling around. The black wrought iron fence stands in front of people talking and laughing at tables on a brick patio that leads to the bright yellow door of Goldenrod (619 S. Pickwick Ave., Springfield, 417-693-3587). Inside is fresh and airy with newly picked tulips on the checkout counter and shelf after shelf of beautifully decorated antiques. The pieces all complement one other and are grouped perfectly together. 

Although they look effortlessly done, store owner Jen Jeppsen meticulously arranges everything each day. “I just like to make it where they walk in and can see things grouped together, pieces that look fresh and bright together or in a way they wouldn’t have thought about,” she says. “The guesswork goes out of it, and they can just walk through and get ideas of how it looks put together.” 

While hunting on your own for antiques at flea markets, garage sales and antique shops, it can often be difficult to find the diamond in the rough, and once you’ve purchased it, it can be even harder to know how to use it in your home. The minimalist shelves at Goldenrod allow you to see each piece and envision them in your own home. The perfect piece will add a lot to your home. “Antique pieces can add character, uniqueness and timeless class that is such a statement,” Jeppsen says. 

Although Goldenrod opened in April, it is gaining popularity, and its pieces are quickly selling out. “I search for whatever I can find that has had a story before and has made someone else’s house beautiful in the past and now makes someone’s house beautiful and gives that piece life again,” Jeppsen says. “Taking something that got discarded and giving it new purpose is so much more fun than a department store.”