Jenny Baker with Clothe Boutique

Jenny Baker has always loved fashion and the idea of curating effortless, affordable everyday styles. In 2017, she turned that passion into Clothe Boutique (2644 S. Glenstone Ave., Springfield, MO, 417-593-2513). “Brentwood was ideal because it’s across from the mall with great visibility,” Baker  says. “I’ve loved seeing it grow over the last few years with so many new small businesses.”

eClothe is known for its wide variety of styles at accessible prices, with new arrivals each week that keep customers coming back. A few years ago, Baker expanded Clothe with a second location in Fayetteville, Arkansas, and she’s now planning to open a third location within the next year. “The ever-changing trends and styles are what keep me passionate and motivated,” Baker says. “I love to see what’s going to be big each season.”