Ashley Holt hadn’t planned on starting her own boutique, but after experiencing sometimes-lofty price tags and wanting something more affordable, she decided opening her own clothing store was inevitable.
Holt was busy running a full-time trucking and logistics company, so she didn’t have the time or the finances to create a second large business. So she laid out a small plan to carry a few items to offer for less than $50, and she sold them near her office.
Word spread about her efforts, so she made space for a larger selection.
Fast forward to four years later, and Holt’s small-scale boutique has grown. She now works out of a 7,000-square-foot building, and she has expanded her inventory beyond just clothing. The latest items to hit the shelves? Home decor and gifts.
“I bought a new house and had to redecorate because it was a lot bigger,” Holt says. It was then that Holt decided to add home decor products to her store. “It’s harder to keep home decor under $50,” she says, “so I have a lot of smaller stuff.”
While keeping with the $50 or less limit, Holt now sells anything for the home that she can get her hands on, including area rugs, spatulas, word art, tea towels, small tables, trays, vases, succulents, coasters, cutting boards, wall hangings and even small gifts including stylish lunch boxes, stationery, mugs and cups.
Those smaller items make for great gift-giving—even if you come in looking for clothing and happen up them. “Since Shaila’s has everything from newborn to plus sizes, I like to think I can accommodate any woman, no matter what age they are,” Holt says. “Even if you’re coming to buy a present, and you didn’t know their size, you could go to Shaila’s and buy a gift or something from the decor section.”