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Mainstream Boutique is empowering women in southwest, Missouri one closet at a time.
Gabriel Crouch is a sophomore at Parkview High School, and when he’s not studying, he’s running the growing Blades & Shades Salon/Spa on...
Your outfit should dazzle as much as your personality. Command attention in eye-catching sequins sparkling on everything from rompers to...
Confidence breeds beauty, and we know the latest beauty buzz. Be your own kind of beautiful with backup from local Springfield, MO experts...
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The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
College student Brianna Barnett took a leap of faith and left her job in retail to open a mobile fashion truck. Using parking lots as her...
Culture Flock is a pink-tinted haven in one of Springfield’s newest development districts.
These accessories have it all! These jewelry designs are gold and glamorous and will elevate any ensemble with their out-of-the-box shapes...
Artisan Beardworks helps you keep your facial hair looking sharp and your first impressions equally so with its line of handcrafted...
Nika’s Olive connects southwest Missouri foodies with single-estate olive oils, authentic balsamic vinegars and a slew of other gourmet...
Every year fashion weeks around the world are filled with street styles that are almost as fun as the runway shows themselves. This year...
After having outgrown their current building, Mitchum Jewelers opened their new and improved space to the public mid-November.
We all know shopping local is the way to go when you want to find a meaningful, adorable gift. To make your shopping as efficient as...
Local stores have everything you need to achieve the monochromatic look. By combining different shades of the same color, you can bring out...
You'll find the mobile boutique setting up shop at your yoga studio, girls night, bachelorette parties, MSU Bear Village or even your...
Whether you're in it to win it or just looking to have a good time, get game day glamorous with these local finds we’re loving for football...
As a professor emeritus at Missouri State University, Debra McDowell teaches in the Merchandising and Fashion Design Department—and with...
The skincare trend, called K-Beauty, involves building light layers of products, and Courtney Dunlop has built a 10-minute daily routine to...
SOAP Refill Station helps 417-landers reduce their plastic waste while dishing out high-quality household and beauty products.
A love for Springfield led this group of creatives to turn one simple ball cap into a growing lifestyle brand.
The ’70s are making a comeback with wild furs, midriff tops and funky bell bottom pants. We found everything you need to sport this groovy...
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Chrisara Designs
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Check out more lovely local looks.
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