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Our favorite southwest Missouri boutiques are filled with cozy knits and warm colors. We canât help getting excited that itâs finally time...
Whether itâs time for an overdue update or just a little change-up after spending so much time surrounded by your own walls this year,...
Pick your style, your cut and your shade of blue because denim is back big time this fall. All of our favorite looks have returned from...
We love these soap products from a local southwest Missouri shop that aims to help you live a sustainable lifestyle.
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Follow us on instagram for more local style inspo.
The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
We rounded up some of our favorite products that give us the warm-and-fuzzies for our hometownâbecause when the worldâs gone weird, we need...
Whether youâre heading to the office or the beach, rompers and jumpsuits are the perfect way to stay cool and make a statement this summer....
Pair the seasonâs coolest kicks with breezy dresses and skirts for a look that says, âIâm ready for kickball or cocktails.â Shop for these...
In need of some relaxing vacation vibes? These luxury skin and hair products are infused with tropical ingredients and make nourishing and...
Chambray is back on the racks as the easiest way to style-up your favorite looks. Follow these helpful tips from Harem & Co and STAXX on...
For 26 years, Brigitteâs Wig Boutique has been a beacon for women in 417-land, including Cheryl Ormsby. Since becoming the owner five years...
Mother and daughter designer duo channel modern art and give back in their jewelry line Sylca Designs, available at The Market in...
Visit these five local shops to find the perfect Fatherâs Day Gift for whatever kind of dad youâve got.
How to shop safely and support southwest Missouri retailers during Springfield's coronavirus outbreak.
With a background in small business and a passion for design, Anette Tuxen turned her love of fashion into a blooming boutique celebrating...
With local boutiques open once again, now is a great time to start shopping for the perfect spring and summer looks. Try a midi or maxi...
Just a hop, skip and a jump south of Springfield lies the perfect location for a daylong outing. Grab the gal pals and plan a full day that...
As the quintessential colors of spring, itâs tempting to leave the pastel palette to the kiddos. Learn the trick to lightening up your...
Make a statement by mixing one of the season's most wearable trends, spring plaids with bold prints, for style that's right off the runway.
From punchy pinks to utilitarian style, sneak a peek at our favorite 417-land spring trends.
Aesthetician Amanda Woodman mixes classic vintage and glam looks to achieve her signature style. With her fashion sense, of course she was...
Brigitte's Wig Boutique Puts Client's Needs First
Shop Bombay Bazaar for Authentic Indian Spices and Groceries
Shop for Coffee, Tea, Oil and Other Specialty Goods at Tantara Farms
417 Magazine's Best Dressed
15 Ways to Live Your Most Stylish Life in 417-land
Get a Grip: Up Your Activewear Game
Fox + Hound Brings Peace of Mind to Pet Owners
Why We Love Goat Milk Soap From Windwood Farm
Shop for Spell and the Gypsy at STAXX
Check out more lovely local looks.
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