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Love and reclaimed materials are at the heart of this Joplin-based online shop.
With a wide variety of shapes and styles, locks and lockets have made a refreshing return.
Timeless silhouettes updated with eye-catching new details keep your look feeling current. Try pairing your preppy staples with bold...
Local florists from Hy-Vee, Ozark Mtn Flower Truck and Locust Florals share their favorite floral trends in honor of Valentine’s Day.
Shopping. Sprees. Savings. Speaking your language? Sign up.
Follow us on instagram for more local style inspo.
The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
Kendra Porter began selling candles when she and her husband were traveling musicians. Now four years later, she runs H. Porter Candle...
Don’t let your skincare routine go lax. Visit these local spas for products made especially to get your skin through the long, harsh...
Confidence breeds beauty. Be your own kind of beautiful with backup from local Springfield, MO experts like Bentley Skincare & Wellness,...
It’s no surprise that animal print continues to be a favorite print in just about every season. Here’s how to keep it current and fresh...
Here's what we bought for each other this holiday season.
We all know shopping local is the way to go when you want to find a meaningful, adorable gift. To make your shopping as efficient as...
Add a little fun to your wardrobe this month with chic and playful bags from local shops.
Fall is all about the layers—layers of texture and layers of colors, and 417-land boutiques are here to keep you looking hot during this...
If you need to refresh your skincare routine, look no further than Mama Lane’s All Natural. The local company carries a wide variety of...
Our favorite southwest Missouri boutiques are filled with cozy knits and warm colors. We can’t help getting excited that it’s finally time...
Whether it’s time for an overdue update or just a little change-up after spending so much time surrounded by your own walls this year,...
Pick your style, your cut and your shade of blue because denim is back big time this fall. All of our favorite looks have returned from...
We love these soap products from a local southwest Missouri shop that aims to help you live a sustainable lifestyle.
We rounded up some of our favorite products that give us the warm-and-fuzzies for our hometown—because when the world’s gone weird, we need...
Whether you’re heading to the office or the beach, rompers and jumpsuits are the perfect way to stay cool and make a statement this summer....
Pair the season’s coolest kicks with breezy dresses and skirts for a look that says, “I’m ready for kickball or cocktails.” Shop for these...
Beautiful Fight Woodworking Offers Handmade Furniture for Your Home
Brigitte's Wig Boutique Puts Client's Needs First
Shop Bombay Bazaar for Authentic Indian Spices and Groceries
15 Ways to Live Your Most Stylish Life in 417-land
417 Magazine's Best Dressed
Mad Women Fashion
Fox + Hound Brings Peace of Mind to Pet Owners
Why We Love Goat Milk Soap From Windwood Farm
Shop for Spell and the Gypsy at STAXX
Check out more lovely local looks.
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