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Whether you're in it to win it or just looking to have a good time, get game day glamorous with these local finds we’re loving for football...
As a professor emeritus at Missouri State University, Debra McDowell teaches in the Merchandising and Fashion Design Department—and with...
The skincare trend, called K-Beauty, involves building light layers of products, and Courtney Dunlop has built a 10-minute daily routine to...
SOAP Refill Station helps 417-landers reduce their plastic waste while dishing out high-quality household and beauty products.
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See who our readers voted best in the shopping category.
A love for Springfield led this group of creatives to turn one simple ball cap into a growing lifestyle brand.
The ’70s are making a comeback with wild furs, midriff tops and funky bell bottom pants. We found everything you need to sport this groovy...
You'll find the mobile boutique setting up shop at your yoga studio, girls night, bachelorette parties, MSU Bear Village or even your...
If you’re looking for fashionable clothes without sacrificing modesty, this Nixa, Missouri retailer has you covered.
Branson locals Me’Lissa Clarkson and Cortney Allen are the owners of B-Town Local Apparel. The fashionable duo is happily shining a light...
Don’t toss your well loved shoes just yet. These local southwest Missouri shoe cobblers are answering your SOS (Save Our Soles) signal.
Bring the earthy scents of autumn in the Ozarks into your home with warm and woodsy fragrances that can be burned, spritzed or infused for...
Jungle fever is real, and everything you need to bring the jungle into your home is right here in Springfield, MO. Bring new life to your...
Mack back to school a breeze with stylish backpacks, notebooks, lunch boxes, cute writing utensils, organizers and more.
Since we should all take sun protection seriously, our Creative Director, Heather Kane, set out to find some stylish, local products to...
Combining fabulous retro vibes with serious high-powered boss babe confidence, these summertime ensembles channel iconic style and...
SOAP in downtown Springfield is finding new ways to create a sustainable future for Springfield—and hopefully the world—by reducing plastic...
Start dreaming of paradise with these straw gems, replete with heavenly details and boho textures.
Springfield entrepreneur Rachel Reed handmakes a jewelry line that’s as unique as the wearer. Made from carbon bike frames, these...
Wood & Twig’s mix of repurposed furniture, home goods and more arrive at Battlefield Mall. The best part? Your purchases give back to the...
Embrace the nostalgia of the Fourth of July and prep your BBQ with all of the red, white and blue you can possibly find. Our Creative...
Accessible Fashion at Wild Orange Boutique
Autumn Blossom Boutique in Nixa
June & Beyond Boutique in Lebanon
Best of 417 2018
Get a Grip: Up Your Activewear Game
Mad Women Fashion
Chrisara Designs
Lines We Love: Baldwin Denim
Free People at STAXX
Check out more lovely local looks.
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