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Artisan Beardworks helps you keep your facial hair looking sharp and your first impressions equally so with its line of handcrafted...
Nika’s Olive connects southwest Missouri foodies with single-estate olive oils, authentic balsamic vinegars and a slew of other gourmet...
Every year fashion weeks around the world are filled with street styles that are almost as fun as the runway shows themselves. This year...
After having outgrown their current building, Mitchum Jewelers opened their new and improved space to the public mid-November.
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The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
We all know shopping local is the way to go when you want to find a meaningful, adorable gift. To make your shopping as efficient as...
Local stores have everything you need to achieve the monochromatic look. By combining different shades of the same color, you can bring out...
You'll find the mobile boutique setting up shop at your yoga studio, girls night, bachelorette parties, MSU Bear Village or even your...
Whether you're in it to win it or just looking to have a good time, get game day glamorous with these local finds we’re loving for football...
As a professor emeritus at Missouri State University, Debra McDowell teaches in the Merchandising and Fashion Design Department—and with...
The skincare trend, called K-Beauty, involves building light layers of products, and Courtney Dunlop has built a 10-minute daily routine to...
SOAP Refill Station helps 417-landers reduce their plastic waste while dishing out high-quality household and beauty products.
A love for Springfield led this group of creatives to turn one simple ball cap into a growing lifestyle brand.
The ’70s are making a comeback with wild furs, midriff tops and funky bell bottom pants. We found everything you need to sport this groovy...
If you’re looking for fashionable clothes without sacrificing modesty, this Nixa, Missouri retailer has you covered.
Branson locals Me’Lissa Clarkson and Cortney Allen are the owners of B-Town Local Apparel. The fashionable duo is happily shining a light...
Don’t toss your well loved shoes just yet. These local southwest Missouri shoe cobblers are answering your SOS (Save Our Soles) signal.
Bring the earthy scents of autumn in the Ozarks into your home with warm and woodsy fragrances that can be burned, spritzed or infused for...
Jungle fever is real, and everything you need to bring the jungle into your home is right here in Springfield, MO. Bring new life to your...
Mack back to school a breeze with stylish backpacks, notebooks, lunch boxes, cute writing utensils, organizers and more.
Since we should all take sun protection seriously, our Creative Director, Heather Kane, set out to find some stylish, local products to...
Accessible Fashion at Wild Orange Boutique
Autumn Blossom Boutique in Nixa
June & Beyond Boutique in Lebanon
Best of 417 2018
Get a Grip: Up Your Activewear Game
Mad Women Fashion
Chrisara Designs
Lines We Love: Baldwin Denim
Free People at STAXX
Check out more lovely local looks.
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