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Spring is all about color—or lack thereof. Try pairing pops of unexpected pigment with nudes and neutrals.
Jason Crowe is “the sock guy” at work. Explore his pattern-perfect, men’s and women’s, business professional sock line, made for the...
Lather up with these handmade 417-land finds.
Get a jump on having glowing, youthful skin this summer with these medical-grade products we love.
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The biggest fashion event in 417-land. Get details here.
See who our readers voted best in the shopping category.
Spring is the perfect time to dress your kiddos in whimsy prints.
Wild Orange Boutique in Branson features affordable, versatile apparel for the woman on the go.
Sheer has never been chicer. Dress it up or down. Make it flirty or casual. If you’re up for the challenge, the experts from Harem &...
Upgrade your grooming habits at these five classy spots.
In styles including buffalo check and tartan print, plaid has been around for centuries. This season, the classic pattern re-emerges as a...
Boutique Unity offers trendy clothing, shoes and jewelry in a relaxed environment.
When you’re putting on your winter layers this season, layer your jewelry, too, using versatile Boho-style bracelets and other artisan...
Whether it’s in your hair or your home, shades of purple are trending in a big way, and we couldn’t be happier about it.
Regular old sneakers just don’t make the cut anymore. This season’s kicks are mixing it up with velvet, leather and plenty of sparkle, baby.
Spring is officially on the way, which means it’s time for a beauty overhaul. We checked in with hairstylists Jared Cluck and Christa...
And the 2018 winners are…
Don’t give your lips the cold shoulder. Local beauty experts share how you can moisturize without sacrificing your favorite lip color.
Decisions, decisions—picking out new frames is always a chore. To help make your choice a little bit easier, we rounded up these hot (and...
Sass up your date night go-tos this February with metallics and romantic accessories.
Midwestern coziness meets L.A. edge at Clothe Boutique, the Brentwood Shopping Center’s stylish new addition.
Sometimes sleep is the best medicine, and after all the hustle and bustle of December is over it’s time for a little R and R. We’ve rounded...
Accessible Fashion at Wild Orange Boutique
Springfield Leather Company
June & Beyond Boutique in Lebanon
Best of 417
Get a Grip: Up Your Activewear Game
15 Ways to Live Your Most Stylish Life in 417-land
Chrisara Designs
Free People at STAXX
Lavender Falls Farm
Check out more lovely local looks.
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