For Cheryl Ormsby, hair loss is a personal matter. Suffering from alopecia, Ormsby was a client of Brigitte’s Wig Boutique before she was given the opportunity to buy the business from Brigitte, who had decided to retire at age 73. “I jumped at it,” Ormsby says. “I was in real estate and thought, I’ll just stay in real estate. But God led me to this, and it’s been the biggest blessing.” This August marks five years in business with Ormsby at the helm, but she’s only just beginning her journey.
From chemotherapy patients to domestic violence survivors to working women, Brigitte’s Wig Boutique services a wide range of needs. With such a diverse clientele, it’s important that every experience is easy and effortless for customers. “I would say half my clients have never worn a wig before in their life, and this was something new for them,” Ormsby says. With expertise, personal experience and a lot of empathy, Ormsby tends to each customer’s needs so the client feels confident in her new look. “Once they start wearing it, they’re coming back in for a second and a third and a fourth, and they’re loving it,” Ormsby says.