Before & After
Fueled by LaCroix, wine and The Wheelhouse, 417’s small but mighty digital team set out to overhaul all of its digital properties in December 2016. Digital Director Dayle Duggins, Digital Manager JuliRose Sullivan and Digital Assistant Krysten Maloney led the charge while leaning heavily on Mostly Serious’s digital expertise.
The decision to depart from 417’s dinosaur of a content management system was a big risk, but one that needed to be taken to ensure an excellent online experience for readers. Before thousands of articles, photos and blogs were exported, stakeholders were interviewed and audience surveys were deployed.
What we’ve landed on has been an absolute labor of love. Love for our readers, love for 417-land, and a love for challenges and constant improvement. We definitely don’t get bored at 417.
To get to know our new sites a little better, we've put together a rundown of our favorite goodies.