Silver ADDY Award: Copywriting
Copywriter: Christy Howell in collaboration with Campaignium & Springfield CVB
This is the tenth ADDY Award that Christy Howell has earned for 417 Magazine. The #417strong video idea was brought to the 417 team by Campaignium in an effort to connect community members who were finding ways to stay involved and support local businesses at the beginning of the COVID-19 pandemic.
“I jumped at the chance to collaborate on this project,” says Howell. “It was a way to channel my creative energy during quarantine, focus on the positive, and it turned out to be really therapeutic for me, personally. It also gave me a chance to meet and work (virtually) together with creative minds from Campaignium and the Springfield CVB. I was honored to be part of it.”
The video was released on “417 Day,” April 17, 2020, and to date has over 72,000 views.
The ADDYs are held by the Joplin chapter of the AAF, which is the unifying voice for advertising. Established in 1905, the AAF is the only organization that includes members across all disciplines and career levels in advertising. The organization helps professionals advance their careers, build connections and celebrate the ever-changing advertising industry.
From editorial to advertising, 417 is proud to maintain the highest standards in the work it produces—for both readers and advertisers. To learn more about the 417 team, click here.