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417’s Advertising Design team brings home big honors from the American Advertising Awards.

By Christy Howell

Feb 26 2018 at 4:51 p.m.

Michael Evans, Maggie Sholes and Callie Henry of 417’s Advertising Design Department attend the ADDY Awards at Downstream Casino Resort.

417 received the Judges’ Award and a Gold Award for Best Magazine Advertisement for an ad called “Bridal Bladders” created for Farr Better Plumbing. It was developed by Maggie Sholes and Christy Howell and appeared in 417 Bride.

Howell describes the creative process for this advertisement:

“Farr Better Plumbing came to 417 to advertise their luxury portable restrooms in 417 Bride. Their restrooms provide unparalleled comfort and convenience for guests at weddings and events. But no matter how luxurious a restroom is, the 417 team didn’t feel that a photo would stand up against the other beautiful wedding photography in the rest of the magazine. So we took a different approach. 

We developed an attention-grabbing, humorous headline and integrated it with a design that stands apart from anything else readers see or expect to see in 417 Bride. Humor was a great way to introduce a topic that many might feel uncomfortable talking about, and it led the way for brides to read more about what Farr Better Plumbing has to offer for weddings and events!”

417 also brought home a Silver Award for Best Magazine Advertisement for an ad for Sho-Me Real Estate, created by Sholes and Howell. They brought home an additional Silver Award for Best Advertising Campaign for CB Social House (now Social on Patton), developed by Howell and Kaedy Hess. 

The awards presentation is held by the Joplin chapter of the American Advertising Federation (AAF), which is the unifying voice for advertising. Established in 1905, AAF is the only organization that includes members across all disciplines and career levels in advertising. The organization helps professionals advance their careers, build connections and celebrate the ever-changing advertising industry.

417 offers advertising design and production included in advertisers’ package options. The team consists of Maggie Sholes, Callie Henry, Alex Solomon, Elisabeth Behnke and Christy Howell, under the direction of Michael Evans. Our company is proud for their work to be recognized and awarded by such a prestigiously renowned organization. 

Interested in advertising with 417? Click here.

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