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Feel-Good Shopping at Culture Flock

Culture Flock is a pink-tinted haven in one of Springfield’s newest development districts.

By Lillian Stone

Jan 2019

Summer Trottier, Brittany Bilyeu in Culture Flock in Springfield, MO Galloway neighborhood location
Photo by Brandon AlmsSummer Trottier and Brittany Bilyeu own Culture Flock, bright new shop in Springfield’s Galloway neighborhood. Purchase Photo

Springfield is being reborn. It’s been in the works for years now, with rapid innovation in the city’s development and dining spaces. Now, on the eastern outskirts of town, the Galloway neighborhood is having a moment. Just south of Sequiota Park, the Galloway Creek development promises a fresh injection of housing, dining and shopping. At the center of the activity is Culture Flock, a progressive, pink-tinted boutique that became the development’s first retail space in October of 2018.

The boutique, which is owned by Summer Trottier and her wife, Brittany Bilyeu, is straight out of a cheeky fantasy land. The walls are lined with groovy T-shirts featuring Missy Elliott lyrics and bold statements like “Vote Local.” Social justice messages are sprinkled among patches, sassy prints and a few more unexpected items. For example, my last trip to Culture Flock yielded an altar candle featuring my personal lord and savior, Dolly Parton. It’s feel-good shopping.

Culture Flock’s brick-and-mortar location is the result of five years of e-commerce success. The journey began when Trottier and Bilyeu resolved to print their own T-shirts on a multi-armed Lovecraftian contraption that currently lives in the back of the boutique. Despite the near-constant demand for wholesale goods, Trottier and Bilyeu continue to hand-print their T-shirts, many of which feature illustrations by Bilyeu and local artist Kendra Miller. That scrappy energy feeds Culture Flock’s ultimate goal: to support local artists while speaking out for minority groups. The latter is a passion for Trottier and Bilyeu, who married in 2014. “We’re creating a place in Springfield that I wish had existed when I was in high school and college,” Bilyeu says. Bilyeu’s adolescent self would be proud: Culture Flock is a beautiful space with an even more beautiful message. 

Culture Flock in Springfield, MO Galloway

These funny, creative Five15 Candles are $16 each.

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Culture Flock in Springfield, MO Galloway

Assorted stickers allow for customers to customize their products and are only $4 or $5 each.

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Culture Flock in Springfield, MO Galloway

“Our Mokuyobi fanny packs are getting a lot of love. The colors are super bright. They make a great gift for outdoorsy loved ones.” —Brittany Bilyeu

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Photos by Brandon Alms
Culture Flock in Springfield, MO Galloway
Photo by Brandon AlmsThe owners' original screen printing press allows them to get creative and make unique products in-house. Purchase Photo