417 Magazine's Production Department at the American Advertising Awards at Downstream Casino Resort.
On February 25, 417 Magazine won an ADDY award for Best Magazine Advertising Campaign at the American Advertising Awards–Joplin. The winning campaign, Ted Takes On The World for Heim, Young & Associates, was produced by Brittni Bynum and Christy Howell.
While working with Heim, Young & Associates, 417 Magazine learned that there is a difference between Certified Financial Planners® and other financial advisors. In a nutshell: anyone can call themselves a financial advisor. No training or experience or licensing is necessary.
What makes Heim, Young & Associates unique is that their staff is filled with Certified Financial Planners®. Each of these leaders has completed extensive training, has years of experience under their belts and is held accountable to rigorous ethical standards. This is a very high level certification; achieving it is a big deal.
The objective for this advertising campaign was to educate 417 Magazine's audience in a memorable way that not all financial advisors are the same. The strategy: to demonstrate the difference between what a customer’s experience could be like if they work with just any financial advisor versus working with a CFP® at Heim, Young & Associates.
The American Advertising Federation (AAF) advocates for the well-being of advertising and promotes those who engage in it. The AAF encourages and rewards diversity, presents the industry with future leaders, and educates on the latest trends in the advertising world.
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