“I think that’s something we’ve always pushed toward is making things affordable,” Sowder says. “Someone can come in and find something that fits their budget, whether it be a huge buffet that they are going to pass on to their kids and grandkids or a super trendy wall decor [piece] that you just want for a year or two.”
And that’s the perk: The store is successful because of the beautiful inventory and thoughtful staging. Stanley attributes the high inventory turnover to Sowder, who stages items in a way that illustrates how customers can adopt the items into their everyday lives. In fact, Sowder’s creative placements and Stanley’s ability to execute her vision have proved so successful that the women offer professional staging services using their own inventory.
It’s not to say the two’s attention is solely focused on the boutique—Stanley is a clinical director at Integrity Home Health and Sowder is a stay-at-home parent—but as Sowder says, “that’s probably why we work from 5 a.m. to 11 p.m. because it’s so much fun, and I don’t think we could ever get tired of doing it.”