When asked where her inspiration comes from, Knueven says, “It’s in the beads. They talk to me.” Once a year she travels to a Tucson, Arizona, bead convention for materials and inspiration. In addition to beads, Knueven designs with stones, chains, leather and mixed metals.
In her shop, Knueven combines her jewelry with chic fashions to create her signature free spirited, bohemian aesthetic. “I just love it when women feel beautiful,” Knueven says. “I believe in bold personalities, feeling beautiful in your own skin and loving life. That’s my whole goal.”
Knueven designs new collections by the season and rotates her fashions to complement the designs. “Anyone can change a white T-shirt or black T-shirt into something that’s beautiful with just jewelry,” she says.