The rug business is a family affair for the owner of Springfield’s Rug Fashion Store, which is located in Brentwood Shopping Center. Siamak Ahmady represents the third generation in a family of rug experts, with decades of experience under his belt—not to mention the influence of both his father and grandfather who were also in the business.
In fact, a lot of the handmade rugs available in-store at Rug Fashion Store are actually Ahmady’s own designs. His father and grandfather were in the rug business in Iran and had a loom of their own. Now, Ahmady has a loom overseas where 300 to 400 rugs are produced each year. He doesn’t personally make the rugs, but he has been having them made for more than 30 years.
Depending on what you’re looking for, the handmade rugs at Rug Fashion Store are most likely going to be investment pieces. Ahmady says he carries some 2,000 handmade rugs in-store, and prices range from $150 to $95,000. They are hand-knotted on a loom and come in just about any style. They’re made from natural wool or silk and natural dye and usually take a year or longer to complete. And if you have a specific design in mind, handmade rugs can also be made to any pattern of the customer’s choosing.