Everything you Need to Know About Fashionation 2019

As we head into our 13th annual #417FASHIONATION event, we want to prepare runway viewers for all that's in store—including pop-up shops, giveaways and more!

By Jessie Rotton

Apr 2019

Runway Viewers at Fashionation

This year’s #417FASHIONATION event is bigger and better than ever, and we can hardly wait for runway viewers to see what we have in store. On April 6, be prepared to grab your girls, snag your tickets and strut your stuff! From parking to giveaways and photo ops, we’ve rounded up everything you need to know in order to slay Springfield’s most talked-about night of fashion.

The Basics

417 Magazine's Fashionation takes place at the Springfield Expo Center in downtown Springfield. Although there are several parking options within walking distance, the most convenient is the Route 66 Parking Garage. There are more than 900 parking spots at this garage, and it's a two-minute walk to the venue. Bring cash!

What to Wear

How many times have your eyes gravitated toward an incredible outfit only for you to think, “Where in the world would I wear that?” Fashionation is your chance to go all out—dress to the nines and wear your best show-stopping get-up. 

“Mix prints on prints for the perfect daring and fearless combination," says 417 Magazine fashion guru Celeste Koritz. "Or, stand out in the crowd by wearing bold colors to show off your courageous and artistic side... Whether you're a minimalistic or maximalist dresser, you have endless options when shopping at local boutiques.” Below are some of Celeste's favorite looks from participating boutiques.

Schedule of Events


For VIPs, the fun kicks off at 6:30 p.m. The Reliable Lexus VIP Party features a 180-degree balloon backdrop, hors d'oeuvres, drinks by Queen City Wine Dive, wax trials by European Wax Center and a lounge by Matthew A Kienstra, MD featuring the @selfiemirrorsgf. VIP ticket holders also receive early access to pop-up shops from local retailers.

Runway Participants
Acacia Spa / The Cactus Lilley Boutique / Clothe Boutique / Country Lace Boutique / Inviktus / John's Suit Shop / Mainstream Boutique / Mitchum Jewelers / Missouri State University Merchandising and Fashion Design Department / Nest Interiors & Design / Physique Fitness / The Studio / Torn Boutique / The Uptown Boutique / W3 Salon


Before the show, browse pop-up shops by Clothe Boutique, Mainstream Boutique, Nest Interiors + Design, Torn BoutiqueThe Uptown Boutique and Physique Fitness. Bonus: On your seat, you'll find your BluCurrent Runway Pass, which gets you 25 percent off at all participating boutiques from April 7 to 13.

Enter to win one of the following contests:
Enter to win up to $1,000 off your Runway Ready Smile with Innovative Dental by entering your email address at Offer is valid on Invisalign and Select Cosmetic Treatment. See website for details.

Enter to win $1,000 toward nonsurgical facial rejuvenation with Dr. KienstraTo enter the drawing, simply share a 417 Fashionation selfie using the hashtag #KienstraKamVisit the lounge to take the best selfies and GIFs with the @selfiemirrorsgf.

Enter to win a $50 gift card to Van Gogh's Eeterie or Haruno Japanese Sushi Bar & Grill. To enter, visit 417 Magazine's neon photo booth and subscribe. You'll also get a free 417 Coloring Book! The gift card winners will be announced during intermission.


This year's Best Dressed winners strut their stuff on the runway along with local boutiques, salons, models and MSU fashion design students. The Studio starts the party with sassy dance moves and fun tunes. Don't forget to make your IG and twitter profiles "public" for the night and use our hashtag, #417FASHIONATION, to see your post on the big screen! Music throughout the night is provided by Elevate Entertainment.

Reliable Lexus brings in an amazing 180° balloon backdrop that Target showcased at its fall national meeting. Get ready to strike a pose then share on social media using #417FASHIONATION!

More Outfit Inspiration